Activating Our Campus 2017 Breakout Sessions View Other Sessions

Bringing national campaigns to a college campus can seem daunting, especially if it is the first time your organization is trying this. There are many questions to consider, from selecting the right campaign to fit your campus, to redesigning it for your student population. This session will focus on preparing attendees to turn national campaigns into appealing events for their student body. There will be a focus on proper advertisement, comparing advertisements that worked well with those that did not. There will also be a discussion on budgets and funding, and finding ways to make bringing a national campaign to campus as cost efficient as possible. Attendees will leave with an increased understanding of how to redesign a national campaign for a college campus. They will be able to create advertisements that grab students’ attention and result in higher turn out, and they will also be able to trim the costs of campaigns by designing the program to fit their campus. Finally, they will leave with some constructive ground work laid out for them to bring a campaign to their campus.