Student Life Professional Development: Fall 2023

The Division of Student Life has invested heavily in bringing adaptive leadership training to our staff via the Michigan Model of Leadership. Many staff were exposed to this model over the years. We will continue to ground our collective work in this model. If you have not yet attended a session, or are a new staff member to Student Life, we invite you to join us and learn about the model and your leadership style.

Do you struggle to get the word out about your work? Are you ever frustrated by the feeling that no one is seeing your messaging? Do you feel like you’re always scrambling at the last minute? Developing a strong Marketing and Communications plan is the first step to overcoming these hurdles. 

In this workshop, you will learn:

• The concepts of what elements are in a Marketing and Communications plan
• How to assemble all the pieces into a cohesive Marketing and Communications plan
• Tips and best practices to create and implement your new Marketing and Communications plan 

You will also receive a toolkit that includes multiple checklists and useful tools.

Are you in charge of managing your unit's social media channels but are unsure how to expand your reach? Social Media Management 101 is designed to provide you with all you need to know to plan, maintain, and grow your social media presence. 

In this workshop, we will cover:

• The differences between social media channels
• Setting realistic expectations
• Understanding metrics
• Content creation 
• Strategies for posting content
• Tips and tricks
• Useful resources  

Our inboxes are flooded with emails–so what can you do to make yours stand out? The How to Create Engaging Newsletters and Email Communications workshop is here to provide the knowledge and skills to help increase your open rates and engagement.  

In this workshop, you will learn: 

• The different types of emails and newsletters and how to define which is right for your message
• How to identify your audience and manage your distribution list
• How to identify and create engaging content
• Best practices to follow when sending an email or newsletter
• How to understand the metrics after your send

You will also receive a toolkit that includes multiple checklists and useful tools.

This training aims to educate participants on how to provide support and assistance to students who are in recovery from substance addiction, the challenges that individuals in recovery may face on a college campus, and some practices for offering support. This training will include discussions and activities that help participants build their skills and knowledge in this area. Ultimately, the goal of a Recovery Ally training is to help participants become more effective allies and advocates for those in recovery, and to help create a more supportive and inclusive campus community.