[Rackham] Developing a Social Media Strategy for Your Professional Career
Are you planning on going into the job market soon? Did you know 92% of companies (including colleges and universities) use or plan to use social media to recruit? Many graduate students have a love/hate relationship with social media. They know they “have to do it,” that it’s the “right thing to do,” but is it necessary in higher education? What if you are planning to go the faculty tenure route—is it really necessary? At this workshop you will learn how to think more strategically about your social media strategy and presence. More specifically, you’ll decide what type of “professional persona” you are trying to portray and then you’ll learn some tactics and techniques for building your social media network. This workshop will focus on the following social media tools: LinkedIn, Twitter, WordPress, Academica.edu, Hoot-suite, and If This Then That.